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Vision & Mission



A world-class university (with three essential qualities – comprehensive, research-intensive, and innovative) that will transform lives and improve China and the world


To nurture future leaders and useful citizens with a global vision and social responsibility;

To conduct interdisciplinary and innovative research that addresses pressing challenges facing the world today;

To translate knowledge and creativity to benefit the local and global communities.


Seeking Truth, Pursuing Innovation


The University logo consists of two components: the round emblem and the wordmark.

The round emblem features a flying eagle in the center, a ZJU mascot known as the “qiushi eagle”. The eagle symbolizes the University’s tradition of seeking truth and pursuing innovation, which has been inherited and further developed by the ZJU community.

Normally, the wordmark must always appear in conjunction with the emblem. If desired, the emblem may be used alone (for instance, when space is limited).

Our signature color is 'truth-seeking blue' (CMYK: 100, 70, 0, 25; RGB: 0, 63, 136), which is supported by 'innovation red' (CMYK: 35, 100, 100, 0; RGB: 176, 31, 36).

Download here: ZJU HD logo