Call for applications | Better Responsibility Initiative - Design for Good Earth (BRIDGE) 2021

The BRIDGE 2021 is about to start! Apply NOW! 

Apply Deadline: Aug 23.

About BRIDGE 2021:

In 2020, the outbreak of the COVID-19 pandemic made people think more about what on earth a “normal” world should be. In 2021, there are only nine years left until 2030, the deadline set by the United Nations to achieve the 17 Sustainable Development Goals (SDGs).  What actions should we take to build a bridge to a sustainable future?  In response to this question, the BRIDGE (Better Responsibility Initiative - Design for Good Earth) Sustainable Design Action focuses on the SDGs. It brings together design talents from universities and companies around the world to address the SDGs using the design language, attempting to construct a bridge to a sustainable future through the lens of design.   

Concretely, the BRIDGE Action focuses on 5 SDGs. They are “Quality Education”, “Decent Work and Economic Growth”, “Industry, Innovation and Infrastructure”, “Sustainable Cities and Communities”, and “Sustainable Consumption and Productions”, which will serve as the main design themes and subjects for discussion.  

The BRIDGE Action is hosted by Zhejiang University under the Sustainability Action Plan: A Global ZJU for Social Good (Z4G). In March 2021, Zhejiang University has launched Z4G in response to the 2030 Agenda for Sustainable Development, aspiring to make a distinctive and positive impact by strengthening its commitment to the SDGs.

Learn more: 

https://design.zju.edu.cn/bridge/?fbclid=IwAR0XBAF2UtLiBgvkKWkzHBwdHDzUjCAHg3WMSTcgopVdtqi-q0kUwbmZtQc#/

Expert team:

Prof. Shiro Aoki

He is or was Good Design Award Fellow, COO of Japan-China Exchange Conference in Japan Design Consultant Association (JDCA), COO of Society for Design and Art Fusing with Science and Technology (SDAFST), Honorary member of Japanese Soci- ety for the Science of Design (JSSD).

Prof. Makoto Watanabe

Makoto Watanabe is a professor at the Department of Design, Division of Creative Engineering Graduate School of Science and Engineering, Chiba University, Japan. He is currently the Vice President of Chiba Univeristy, in charge of education and international affairs.His major interests include Industrial Design, Design Management and Design Expert System.

Prof. Byung-keun Oh

Byung-keun OH is a professor of Division of Design & Art in Yonsei University of Korea, and Vice president of Korea Society of Design Science. His general interests include information and media design, methodology of user research, design education, public service design, and design aesthetics.

Prof. Mohan Rajesh Elara

Dr. Mohan Rajesh Elara is currently a Professor with the Engineering Product Development Pillar at Singapore University of Technology and Design (SUTD). He is also a visiting faculty member of the International Design Institute at Zhejiang University. He is the recipient of SG Mark Design Award in 2016, 2017 and 2018. His research interests are in robotics with an emphasis on self-reconfigurable platforms as well as research problems related to robot ergonomics and autonomous systems.

Prof. FANG Tianying

FANG Tianying is a professor at Zhejiang University. He is the Director of Computer Aided Product Innovation Design Engineering Center, Ministry of Education, Vice Director of Zhejiang Provincial Key Lab of Service Robot, Vice Dean of International Design Institute of ZJU, and Vice President and Secretary General of China Industrial Design Association.

Prof. SUN Lingyun

SUN Lingyun is a professor at Zhejiang University. He is the Deputy Director of International Design Institute, Ng Teng Fong Chaired Professor and the director of ZJU-SUTD Innovation, Design and Entrepreneurship Alliance, and a deputy director of ZJU-Beidou Joint Innovation Design Engineering Center. His research interests include Design Intelligence, Innovation and Design, Information and Interaction Design.

Prof. Maria Rita Ferrara

Maria Rita Ferrara is an Associate Professor of Industrial Design at the Department of Design, Politecnico di Milano. She is the head of  the Material Design Culture Research Centre (MADEC)  of the Department of Design. Her present researchers focus in the Emerging Materials, Smart Materials and Bio-smart materials through a design approach, open innovation method and the mediation of design with different disciplines in the materials and products design development process.

Prof. Preben Hansen

Preben Hansen is a Docent and Associate Professor in Human-Computer Interaction and Information Seeking at the Department of Computer and Systems Sciences, Stockholm University, and an Honorary Research Fellow at University of Illinois, Urbana-Champaign.

YAO Lining

YAO Lining is an Assistant Professor of Human-Computer Interaction Institute (HCII) at Carnegie Mellon University, School of Computer Science, directing the Morphing Matter Lab.

XUE Haifeng

XUE Haifeng is an Assistant Professor at the Faculty of Industrial Design Engineering, Delft University of Technology. He is currently on the  ‘Design for Mood Regulation’ project to develop a theory that details the mechanisms that underlie mood experiences in human-design interaction and explains how design-supported mood regulation can foster human well-being.

Corporate Mentor:

ZAI Tian

Director of Alibaba Design Business Unit, responsible for co-operation between universities and Alibaba Design Committee, with over 15 years’ experience in internet user experience design, promoting user-centered design into practice in e-commerce area.