Engineering the magic: a Zhejiang University alumnus’s journey in Chinese animation

The Chinese animation series “Boonie Bears” has enjoyed immense popularity for over a decade, expanding its reach from television screens to international theme parks. One of the primary architects behind this renowned intellectual property is not a traditionally trained artist, but DING Liang, a graduate of the Power Systems and Automation program at Zhejiang University. As an animation director and producer with a background in engineering, DING Liang has integrated engineering methodologies with artistic creation, utilizing technology and imagination to share Chinese narratives with a global audience.

The systematic engineering training DING Liang received during his university years provided him with structured problem-solving capabilities, which subsequently became a unique competitive advantage in the cultural and creative industries. While developing complex, immersive entertainment projects, he skillfully applied principles of spatial design and control systems derived from engineering. For instance, when designing stages and attractions with Chinese cultural themes, he employed precise engineering perspective and dynamic visualization to ensure that stage designs aligned perfectly with the audience's line of sight, thereby creating an authentic immersive experience. This synthesis of artistic creativity and engineering technology allows him to focus simultaneously on visual aesthetics and technical execution.

In the field of animation production, DING Liang has demonstrated remarkable strategic foresight. During the period when two-dimensional animation remained the industry standard, he accurately predicted the future dominance of three-dimensional animation and spearheaded his team’s technical transition. Furthermore, he has actively introduced cutting-edge interactive effects into the “Boonie Bears” film franchise. By continuously upgrading visual technology, he has consistently enhanced the sense of engagement for cinema audiences.

Despite continuous technological advancements, DING Liang maintains that the core of all creation is the human element. In his view, regardless of how technology evolves, it is emotion and the story itself that truly resonate with an audience. This philosophy has enabled “Boonie Bears” to preserve its signature warm and accessible narrative style throughout its long-term development. Over the past 12 years, this commitment has transformed the franchise into a cornerstone of the industry.

From the engineering classroom to the forefront of animation, DING Liang explores the developmental potential of the cultural and creative industries through an interdisciplinary lens. He encourages young creators to prioritize the integration of technology and art, seeking new inspiration and opportunities at the intersection of diverse fields. Twelve years of experience have proven that the fusion of rigorous logic and creative vision can redefine the boundaries of modern storytelling.
Adapted and translated from the article written by HUA Xiale & ZHOU Zhiyue
Translator: WU Jingying(’2027,Communication)
Photo: the interviewees
Editor: JIANG Chenqi ('2027, Structural Engineering), HAN Xiao