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Green Products

2026-05-27
Date: 2026-06-03 10:00:00
Time: 10:00
Venue: Zijingang Campus
Speaker: TONG Joy
Category: Talk & Lecture

Speaker: Joy Tong

Venue: Room 530, Chengjun Building 7, Zijingang Campus

Abstract: We use a novel text-based classification method to identify green trademarks that capture environmentally friendly products and services introduced to the market. Firms with more green products generate higher green revenues, emit less greenhouse gas, and receive higher environmental ratings. These firms also exhibit higher firm value, particularly when green products align with core businesses and prior experience and generate product synergies. The valuation effect appears to be driven by consumer environmental awareness rather than investor preferences or concerns. Finally, we provide causal evidence that firms expand their green product offerings following nearby natural disasters or peer firms’ environmental scandals.

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